Abigail Merrill

About Abigail Merrill

Abigail Merrill serves as Event MC for The "AI Friendly" Summit. She is the founder, CEO and Lead AI Consultant of GrowthUP Partners, based in North Carolina’s Research Triangle. Her work helps growing businesses turn AI experimentation into practical results through consulting, training and implementation. She focuses on sales enablement and go-to-market strategy, including work in regulated industries such as pharmaceuticals, fintech and real estate, with governance and responsible adoption central to her approach. As a speaker and educator, Abigail translates AI adoption into practical steps through workshops, custom GPTs and business systems. Her earlier career included marketing and brand strategy work with Nectar Mattress, OpenTable and the AICPA. She brings a human-centered perspective that keeps people’s judgment and oversight at the heart of using AI.

At the summit